International Women's Day (March 8) became a major marketing event in 2010s. Most coverage celebrates corporate campaigns; substantially less attention goes to the year-round structural policy that drives actual change. Many companies use March 8 as PR cover for inaction the other 364 days.
What useful policy looks like
Mandatory pay gap reporting (UK has this; many countries don't). Shared parental leave non-transferable to second parent (Scandinavian model). Affordable universal childcare (limited countries have this). Reproductive healthcare access. Workplace menopause and maternity policy.
What March 8 marketing usually produces
Branded pink products with women's day slogans. Empowerment campaigns from companies with significant gender pay gaps. Photo opportunities. Limited substantive change. Often counterproductive — substitutes for actual policy work.
Celebrate March 8 if it adds joy. Demand year-round policy if you want change. Confusing the two is what corporate diversity marketing relies on.