Women's sports coverage in mainstream media (BBC, Sky Sports, major newspapers) is finally increasing substantively after decades of marginalisation. The change is driven by audience growth and commercial reality, not editorial choice. Audiences now demand the coverage.
What's changed
Women's Super League (football) gets prime-time slots. Women's cricket featured on flagship sports programming. Major newspapers have dedicated women's sport sections. Podcast and digital coverage expanding rapidly.
What still lags
Salaries (gap remains huge). Player conditions in some sports (international cricket, certain football leagues). Coaching and administrative roles remain heavily male.
The next decade
If audience growth continues, coverage and pay follow. Watch women's football specifically — likely to reach mid-tier commercial sport status within 5 years.